Limited-edition camera commemorates 10th anniversary of Japanese vocaloid pop star

Ricoh Imaging Americas Corporation today announced the North American availability of a special, Hatsune Miku version of the Ricoh Theta SC camera. This limited-edition, 360-degree camera package was created in collaboration with Hatsune Miku developer Crypton Future Media to commemorate the 10th anniversary of its popular, singing digital avatar. The package includes a Ricoh Theta SC camera with graphics of the Hatsune Miku character by original illustrator KEI on a specially-colored camera body, as well as access to a smartphone application that enables users to integrate the Hatsune Miku character into their 360-degree images.

Hatsune Miku is an extremely popular digital persona voiced by a singing synthesizer application, with a loyal following in Japan and around the world. 

The Ricoh Theta SC Type Hatsune Miku, which incorporates the same tech specs as the regular Theta SC version, features an illustration of Hatsune Miku on a blue-green-colored camera body—her signature color scheme—as well as a pink-illuminated power button. When the shutter button is pressed to capture a 360-degree image, the camera emits a custom Hatsune Miku sound, developed by Crypton Future Media. With the dedicated Ricoh Theta Type Hatsune Miku application for iOS and Android devices, users can overlay a three-dimensional image of Hatsune Miku on their 360-degree photos. The app includes 55 different poses, including Snow Miku, a winter character whose outfits are determined by annual design competitions.

The Ricoh Theta Hatsune Miku exclusive editing application can only be used with this Theta model.

The Ricoh Theta SC Type Hatsune Miku package includes a dog-tag key holder printed with the camera serial number (up to 3,939), and blue-green colored 100-percent wool case by Japanese artisan crafts company, Abitax. Both the dog-tag key holder and packaging feature an exclusive illustration of Hatsune Miku created by well-known Japanese artist, fuzichoco.

Additional information about the camera can be found at and on (open transcript for English translation).

About Ricoh Imaging Americas Corporation|

Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services.  Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions.

The company now known as Ricoh Imaging Americas Corporation was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, Ricoh Imaging Americas Corporation continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh’s offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features.

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© 2017 Ricoh Imaging Americas Corporation. All rights reserved. All referenced product names are the trademarks of their respective companies.


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