Ricoh announces RICOH GR IIIx, high-end, compact digital camera
Newest addition to popular GR Series features newly developed lens for high-quality street photography at a standard viewing angle
PARSIPPANY, NJ, September 9, 2021 － Ricoh Imaging Americas Corporation today announced the RICOH GR IIIx, a high-end digital compact camera that features a newly developed GR lens with a 40mm angle of view in the 35mm format. The RICOH GR IIIx blends professional-grade image quality with a compact, lightweight body perfect for dramatic and inspiring street photography.
Built on the success of the RICOH GR III, the RICOH GR IIIx was developed based on feedback from GR-enthusiasts who were looking for a new GR-series camera that would offer a more natural perspective, while still delivering on the essential values the series: optimized image quality, snapshot capability and portability. Unlike past GR-series models which featured a 28mm wide angle of view for exaggerated perspective, the newly designed 26.1mm GR lens provides a 40mm standard angle of view in the 35mm format, close to the photographer’s own effective field of view, and delivering images with a more truthful sense of depth for a completely different type of street photography. Depending on the way the lens is used, this versatile angle of view can create different image renditions: users can capture an image similar to those taken at a 30mm semi-wide angle or create a completely different visual expression as if taken at a 50mm standard angle.
In keeping with the GR-series concept of packaging high image quality in a compact design, the RICOH GR IIIx is equipped with a large APS-C-size CMOS image sensor and a newly developed GR ENGINE 6 imaging engine to optimize its image resolving power. With approximately 24.24 effective megapixels, the GR IIIx produces super-high-resolution images and provides a top sensitivity of ISO 102400 for super-high-sensitivity photography. Its short start-up time of approximately 0.8 seconds allows for quick, responsive shooting. The camera’s high-definition LCD monitor features touchscreen operation, offering intuitive control of camera functions right on the screen and is equipped with a high-speed hybrid autofocus system, built-in shake reduction, Bluetooth and wireless LAN connectivity options.
The RICOH GR IIIx features a range of new and upgraded post-shooting functions to edit captured images in-body, including a newly added monochrome mode that allows more minute adjustment of parameters in full-color images, such as filter effect, toning, contrast and sharpness.
Optional accessories for the RICOH GR IIIx include a tele conversion lens and lens adapter; external mini optical viewfinder; a ring cap available in three different colors (dark gray, black, and GR IIIx-exclusive bronze); and a genuine-leather soft case.
| Pricing and Availability |
The RICOH GR IIIx will be available early October 2021 at https://us.ricoh-imaging.com/ as well as at select Ricoh Imaging-authorized retail outlets nationwide for a manufacturer’s suggested retail price of $999.95.
| About Ricoh Imaging Americas Corporation |
Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company, Ltd. Ricoh is empowering digital workplaces using innovative technologies and services enabling individuals to work smarter. For more than 85 years, Ricoh has been driving innovation and is a leading provider of document management solutions, IT services, commercial and industrial printing, digital cameras and industrial systems. Headquartered in Tokyo, Ricoh operates in approximately 200 countries and regions.
Asahi Optical Joint Stock Co. was founded in 1919 and launched its first SLR camera in the 1950s under the PENTAX name. Over 100 years later, now as part of the Ricoh Group, Ricoh Imaging continues to produce the heritage-rich, award-winning PENTAX line of DSLR cameras, lenses and sport optics equipment. Ricoh’s offering of stylish and compact digital cameras are known for their wide-ranging, unique set of features.