SpinCar has partnered with Ricoh Theta to deliver an advanced digital merchandising platform for the automotive industry that creates interactive and fully customized vehicle tours. With SpinCar Capture and Ricoh Theta, a dealership can create 360º exterior walkarounds and interior panoramic images, 64 still images to choose from, and a dynamic narrated video in under 5 minutes. That’s 3-4x faster than other photo methods. And now with Feature Tour, vehicle shoppers can receive a multimedia vehicle showcase, fully personalized to their preferences. SpinCar’s highly structured, intuitive process ensures merchandising consistency and accuracy, with features like:

  • A guided step-by-step image capture process
  • Dynamic prompts
  • 3D sensor fusion stabilization
  • VIN scanner and type-ahead data entry
  • Ricoh Theta integration for 1-click interior panoramic images

…and more!


Developed by Ricoh, RICOH360 Projects is the fastest SaaS-based collaboration platform and mobile app that allows teams to embed, mark-up and share 360° digital spaces to drawings of commercial projects underway. Accelerate project workflow, optimize activities, and avoid costly mistakes. Learn More

HoloBuilder is the fastest and easiest way to document construction site progress with 360° pictures in a secure SaaS cloud environment, covering all phases of the project lifecycle. With a super-fast and efficient workflow, you can create a digital twin of your job site and access it remotely from anywhere. Simply connect the JobWalk App to a Ricoh Theta Z1 51GB or X camera to capture your project in no time with excellent image quality!  Learn More


Crime Scene Photography Cameras for Law Enforcement

Photography is the go-to tool for crime scene documentation. If your agency is looking for crime scene cameras, you are in the right place. Many agencies do not have professional photographers on staff, so it is important to understand how to properly evaluate your camera options. What types of photos are you taking? Overall scene photos? Midrange photos? Or close up photos? If your priority is forensics, you might find yourself needing macro lenses or add on magnifiers. Also ask yourself what kind of environment you will be photographing in. Is your camera stored in a vehicle that could be subject to extreme cold or heat? Is your camera stored in a case to mitigate moisture? We have partnered with Ricoh to offer Law Enforcement a selection of crime scene photography cameras and accessories for your different photography needs. Learn More


The Theta Z1 and Matterport Cloud 3.0 are a superb match.
The latest offering from Ricoh inherits all the benefits from its predecessor , the Theta X — it’s quick, easy to use, and lightweight.
And combining the higher resolution images and improved optics from the Theta Z1 51GB with Matterport’s AI-powered image-processing technology, known as Cortex, produces true 3D models.
And the Theta X remains a cost-effective option to create immersive 3D experiences. Learn More

Ricoh Tours Automated 360° Virtual Tours ‎
Create professional quality virtual home tours in 15 mins with your mobile phone. Unlimited interactive virtual tours, floor plan integration, MLS compatible, visitor analytics, Facebook & email ready. Learn More

Stand out to sellers and captivate buyers with virtual tours using the Zillow 3D Home app paired with the Ricoh Theta Z1 51GB, Theta X, Theta SC2 or Theta SC2 B2B.
Easily capture high-quality virtual tours to draw more buyers and sellers to your business.
Listings on Zillow with a Zillow 3D Home tour have received 2X increased views and saves compared to those without a tour.  Enrich the home-search experience by giving buyers a clear understanding of a home’s features and layout.
Ricoh Theta Z1 and Theta V cameras make it easy to add engaging, interactive virtual tours to your Zillow and Trulia listings, click here to see how the Zillow 3D Home app and Theta work together.

iGUIDE PLANIX mapping system combines Ricoh THETA Z1 and a laser scanner in a single package to deliver an extremely fast and easy to use spatial mapping solution – iGUIDE, which provides floor plans, 3D tours, and property measurements. Use of time-of-flight LiDAR in PLANIX camera system makes possible reliable square footage reporting to several property measurement standards. And when coupled with the superior optical design of THETA Z1 which delivers high quality 360 images, flexible measurements in 3D space without 3D mesh can be easily made right in a web browser. iGUIDE PLANIX facilitates efficient property documentation in residential real estate, commercial property management, insurance claims, restoration, and forensics applications.


SDG Systems helps customers implement effective technology solutions with custom software development, rugged hardware, and RFID and photo documentation solutions. Learn More


Threshold 360 is a leading virtual tour platform in the Hospitality and Travel industries and provides a powerful solution for adding interactive 360° virtual tours to websites, blogs, social media, and most other marketing channels. Threshold has pioneered methods for capturing hundreds of city locations – restaurants, bars, hotels, attractions, and outdoor spaces – in the span of a few weeks, not months, and providing powerful ways to distribute these virtual tours in ways that directly drive consumer engagement and conversion. Destination Marketing Organizations, Hotels, and many other Venue types experience increased website engagement and direct bookings as a result of the Threshold platform. Threshold works with a distributed network of Creators (360° field photographers) who enable quick, efficient on-site capture and delivery. Threshold is active in over 50 markets across the U.S., and bases its capture on the Ricoh Theta Z1 51GB camera, in combination with the Threshold 360 Creator App for iPhone.

If you own a Ricoh Theta Z1 51GB camera and would like to earn income as a Threshold 360 Creator, please visit


RICOH is not only providing the camera (the hardware) but is also providing an environment for developers to spread new value, brought about by our 360° camera, to everyone in the world. We have released the API and SDK for WebAPI with all RICOH THETA cameras, and provided a development source to remotely control RICOH THETA from a digital device, including smartphone, PC, Mac and single board computer. From RICOH THETA X, to meet various needs, we start using Android™ based operating system to make it possible to develop control function even on the RICOH THETA itself.  Learn More

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