William Hereford is an award winning travel and fashion photographer. His editorial & commercial campaigns have taken him across the globe creating fashion and travel content for the industry’s leading brands. His clients include Woolrich, Vanity Fair, Vogue, Vineyard Vines, Lands End, Travel & Leisure, Le Creuset, Bonobos, Saveur, & Gant Rugger amongst others. William is a recipient of the American Photography Awards, the APA, & the IACP Awards. His studio is based in Brooklyn, New York.
“I first fell in love with Ricoh when the GXR debuted because of a long term relationship with Leica grade images. Because a huge part of my client base is in the travel industry I could encounter a moment worthy of my portfolio at any time. I have worked with GRI and GRII and in particular love theses cameras for their dynamic range and color profiles. I’m also a fan of a fixed focal length for compact cameras because I believe it simplifies the shooting process. I find the GRII in particular renders skin tones famously and the files can stand up to heavy color correction without falling the pieces. The on camera flash creates a lot of versatility as well and lastly, I think the camera is beautiful.”
Kerrick James has worked as a full-time travel journalist since 1990, and his story travels have taken him to six continents and nearly 80 countries.. His images have been featured on more than 200 book and magazine covers, and he’s written numerous feature stories for travel publications. He has also shot a variety of travel-themed books on subjects like Route 66, and other travel destinations worldwide.
With the American West and Pacific Rim as his home territory, he has taught more than 70 photo workshops over 16 years, from Panama to Alaska, Italy to New Zealand, and Hawaii to Zambia. Kerrick shoots all aspects of destination travel, including cruising, architecture, sports and wildlife, but Kerrick is best known for his dynamic landscapes and images of ecotourism.
His favorite assignments have taken him on active adventures like kayaking, hiking, climbing and exploring the wild places of the planet. He has rafted the Colorado River in the Grand Canyon 17 times, and recently wrote and shot cover features as disparate as exploring Venice and the Bisti Badlands of New Mexico on assignment. His philosophy about travel photography is simple: “Photography is our shared visual language, and freely connects all cultures. I love to teach and am always thrilled to share my vision and experiences with everyone who loves making meaningful photographs.”
Kerrick’s thirst for adventure has driven him to become the photographer he is today.
“I bought my first PENTAX SLR in high school, used it through college as I studied photography, and have stayed with PENTAX throughout my entire professional career. I chose PENTAX because their cameras have always been lighter, very rugged, with superb optics with easy, fast working controls. This combination worked beautifully for me as a travel photographer who is always on location and frequently in rough terrain. My clients have consistently raved about the quality of the images I’ve submitted. My PENTAX cameras just always work, enabling me to concentrate on making great images for my clients, simple as that.“
Frank Lee Ruggles
Frank Lee Ruggles has about as mysterious and impressive a resumé as one can imagine. He carried a machine gun for four years as a U.S. army paratrooper, was a first sergeant in the Virginia state guard as a military police officer, and even parachuted with the 82nd airborne division into Panama… and then, he followed that up with a completely different career; following in the footsteps of his photographic hero; the late, great Ansel Adams. This former military-man-turned-critically-acclaimed-photographer has held the esteemed position as an official eminent photographer for the United States National Park Service from 2007 through 2011.
Frank feels one of the best ways to share the magic of our parks is by capturing stunning photographs of America’s natural wonders with his pentax 645z medium format camera in some of the most rarely seen and hard-to-reach places. His ultimate goal is to create such a compelling body of work that people who see it will want to join him in protecting our natural places.
Prior to his work with the National Park Service, Ruggles provided services for the U.S. State Department, where he was the exclusive photographic printer for secretary of state Colin Powell. He contracted for the U.S. Treasury, the FBI, Dept. of Energy, and even performed custom hand photographic printing for the Smithsonian Institution. He is currently serving as the first ever artist ambassador to the national park trust and is also the current official photographer for the US Army Historical Foundation.
His newest book; “Chasing Light, an Exploration of the American Landscape” is in book stores across the country and is available at most national parks, Barnes and Noble, REI stores and more.
Frank and his wife, Lisa live in Richmond, Virginia, though they can often be found hiking and photographing America’s treasures about 35 weeks a year.
“As a conservation photographer in America’s National parks, I need a camera that is rugged enough to survive the wildest backcountry areas while at the same time capturing the wide variety of colors and lighting I encounter. When I made the switch to medium format digital, I tested literally every camera on the market, and the Pentax 645Z was the clear champion. That system, along with the K1 mark 2 full frame system deliver the best color fidelity and dynamic range I have ever seen.”
Rene Fisher is professional artist and an up and coming Nature and Travel Photographer based out of Ontario, Canada. For her, the greatest joy of photography is exploring the medium as an art form and sharing the resulting experimentation with others. She has dabbled in various art mediums such as traditional drawing and painting, digital art, and even 3D modeling, which she studied for her BFA from Savannah College of Art and Design. She has been using Pentax for most of her life as a hobby, however after graduating from college she upgraded from her K-X to a K-3 II and began taking her passion for photography more seriously. Around this same time she had just recently immigrated from the Southern United States to Ontario Canada, where much of the wildlife and landscapes were unfamiliar to her. This drastic change of scenery fueled her newfound fascination for nature photography, especially in regards to wildlife photography. She is inspired by Classical painters such as Albert Bierstadt for his epic and romantic landscapes, and Caravaggio for his intense, moody style and fearless use of black dark tones and contrast. Rene draws from this inspiration and uses it to create photographs that imitate a painting in colour, balance, contrast, and drama but still retain the detail and appearance of a photograph. Within 2 years of living and shooting in Canada, she was featured in a Canadian Geographic Collector’s Edition as a featured wildlife photographer, and attends Art Shows where she sells prints of her work.
I received my First Pentax DSLR as a gift in High School from my Dad, who used the brand in the 1980’s and still had some old lenses lying around. After careful consideration, we decided on the K-x as the perfect camera for my skill set and budget.That camera was light, easy to use and it served me well into adulthood. In 2017 I traveled to Italy and Greece with my K-X and took thousands of pictures and just loved how easy it was to travel with and was impressed with its durability. That trip rekindled my love for photography, but at that point I felt like I had outgrown my K-X and was ready for an upgrade. I did tons of research on all the latest camera models and features and ended up coming right back to Pentax. I just loved the comfort and ruggedness of Pentax cameras, and enjoyed how simple the menus and features were to navigate and control. I also really appreciated the commitment to backwards compatibility with older lenses, and found the quality of a lot of Pentax glass was superb. Most of all however, I found the RAW files that Pentax cameras produce are incredibly versatile and offer a wonderful dynamic range and beautiful colour rendering, making it the perfect choice for my work.