William Hereford is an award winning travel and fashion photographer. His editorial & commercial campaigns have taken him across the globe creating fashion and travel content for the industry’s leading brands. His clients include Woolrich, Vanity Fair, Vogue, Vineyard Vines, Lands End, Travel & Leisure, Le Creuset, Bonobos, Saveur, & Gant Rugger amongst others. William is a recipient of the American Photography Awards, the APA, & the IACP Awards. His studio is based in Brooklyn, New York.
“I first fell in love with Ricoh when the GXR debuted because of a long term relationship with Leica grade images. Because a huge part of my client base is in the travel industry I could encounter a moment worthy of my portfolio at any time. I have worked with GRI and GRII and in particular love theses cameras for their dynamic range and color profiles. I’m also a fan of a fixed focal length for compact cameras because I believe it simplifies the shooting process. I find the GRII in particular renders skin tones famously and the files can stand up to heavy color correction without falling the pieces. The on camera flash creates a lot of versatility as well and lastly, I think the camera is beautiful.”
Kerrick James has been a full-time travel journalist since 1990, and has traveled all around the world. His images have been featured on more than 200 book and magazine covers, and he’s written numerous feature stories for travel publications. He has also shot a variety of travel-themed books on subjects like Route 66, and other travel destinations worldwide.
With the American West and Pacific Rim as his home territory, he has taught more than 60 photo workshops in 12 years, from Panama to Alaska, and Hawaii to Zambia. Kerrick shoots all aspects of destination travel, including architecture, nightlife, sports and wildlife, but Kerrick is best known for his dynamic landscapes and images of ecotourism.
His favorite assignments have taken him on active adventures like kayaking, hiking, climbing and exploring the wild places of the planet. He has rafted the Colorado River in the Grand Canyon 14 times, and recently hiked 40 miles in the Alps on assignment. His philosophy about travel photography is simple: “Photography is our shared visual language, and connects all cultures. I’m thrilled to teach and share my vision and experiences with everyone who also loves imaging.”
Kerrick’s thirst for adventure has driven him to become the photographer he is today.
“I bought my first PENTAX SLR in high school, used it through college as I studied photography, and have stayed with PENTAX throughout my entire professional career. I chose PENTAX because their cameras have always been lighter, very rugged, with superb optics with easy, fast working controls. This combination worked beautifully for me as a travel photographer who is always on location and frequently in rough terrain. My clients have consistently raved about the quality of the images I’ve submitted. My PENTAX cameras just always work, enabling me to concentrate on making great images for my clients, simple as that.“
Frank Lee Ruggles
Frank Lee Ruggles has about as mysterious and impressive a resumé as one can imagine. He carried a machine gun for four years as a U.S. army paratrooper, was a first sergeant in the Virginia state guard as a military police officer, and even parachuted with the 82nd airborne division into Panama… and then, he followed that up with a completely different career; following in the footsteps of his photographic hero; the late, great Ansel Adams. This former military-man-turned-critically-acclaimed-photographer has held the esteemed position as an official eminent photographer for the United States National Park Service from 2007 through 2011.
Frank feels one of the best ways to share the magic of our parks is by capturing stunning photographs of America’s natural wonders with his pentax 645z medium format camera in some of the most rarely seen and hard-to-reach places. His ultimate goal is to create such a compelling body of work that people who see it will want to join him in protecting our natural places.
Prior to his work with the National Park Service, Ruggles provided services for the U.S. State Department, where he was the exclusive photographic printer for secretary of state Colin Powell. He contracted for the U.S. Treasury, the FBI, Dept. of Energy, and even performed custom hand photographic printing for the Smithsonian Institution. He is currently serving as the first ever artist ambassador to the national park trust and is also the current official photographer for the US Army Historical Foundation.
His newest book; “Chasing Light, an Exploration of the American Landscape” is in book stores across the country and is available at most national parks, Barnes and Noble, REI stores and more.
Frank and his wife, Lisa live in Richmond, Virginia, though they can often be found hiking and photographing America’s treasures about 35 weeks a year.
“As a conservation photographer in America’s National parks, I need a camera that is rugged enough to survive the wildest backcountry areas while at the same time capturing the wide variety of colors and lighting I encounter. When I made the switch to medium format digital, I tested literally every camera on the market, and the Pentax 645Z was the clear champion. That system, along with the K1 mark 2 full frame system deliver the best color fidelity and dynamic range I have ever seen.”